The question of “Who is that guy and what does he represent?”
has been asked many times since our new brand logo was unveiled.

The HERO
The answer…
“That guy” is the DRF HERO with our own special definition of HERO:

H for Honorable adj.: attesting to creditable conduct: characterized by integrity: a high sense of honor: consistent with an untarnished reputation.

E for Empathetic adj.: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.

R for Responsible adj.: able to answer for one’s conduct and obligations; trustworthy: able to choose for oneself between right and wrong; marked by or involving responsibility or accountability.

O for Outstanding (performer) adj.: Standing out among others of its kind; prominent: superior to others of its kind; distinguished: projecting upward or outward; standing out: marked by superiority or distinction; excellent; distinguished.

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